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Streamlining hospital enrollment through Aflac

Case study: Hospital enrollment

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Background

A large hospital system had been a loyal Aflac client for many years, but due to their fast-paced, 24/7 environment, meeting with each employee individually was no longer practical. Their HR team needed a scalable solution to reach thousands of employees efficiently without disrupting care delivery.

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Solution

The broker and Aflac representative partnered with the hospital’s HR and payroll teams to:

  • Build out all Aflac Group insurance plans directly within their benefits platform
  • Eliminate the need for in-person enrollments by launching a full, self-service digital enrollment experience
  • Provide system and communication support to ensure seamless navigation for both employees and HR
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Results

  • In the first year, the hospital enrolled over $3.2 million in Aflac AP sales.
  • Since then, each open enrollment has produced an additional $1 million-plus in AP sales.
  • The self-service model reduced pressure on HR while increasing employee access and benefit awareness.
  • Aflac’s integration into their existing platform streamlined reporting, payroll deduction and ongoing administration for all teams involved.
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Why it worked

By embedding Aflac Group plans into the hospital’s benefits platform, the broker helped transform a long-standing relationship into a technology-enabled success story. This case highlights how thoughtful integration can scale voluntary benefits in even the busiest health care environments.