Popular Spokesduck Gets the Silent Treatment in New Television Commercial
COLUMBUS, Ga., Feb. 20 /PRNewswire/ -- In the company's second television
commercial released this year, the Aflac Duck takes a quieter approach to
explaining how Aflac insurance policies can assist policyholders during a time
of need. Debuting nationwide on February 20, the new ad, "Silent Movie,"
showcases the Aflac Duck as the hero to a damsel in distress in a parody of
the silent film genre made popular during the early twentieth century.
Shot using black and white film with dialogue displayed on-screen between
action sequences, and thematic music serving as the soundtrack, the commercial
depicts a heroic Aflac Duck saving a woman who is tied to a railroad track as
an oncoming train quickly approaches. In the ad, the brave duck steps in
harm's way, freeing the endangered woman from her terrible bind.
"While we strive to create commercials that are entertaining, we also want
to convey a message that is relevant to consumer needs," said Dan Amos,
chairman and CEO of Aflac. "At Aflac, we recognize the financial bind that
many families endure while struggling to balance living expenses with rising
health care costs. Our products are designed to help ease that pressure, and
the new commercial serves as a metaphor for this."
In the 25th installment of the fan-favorite commercial series, "Silent
Movie" helps to launch Aflac's second year of an on-going branding initiative
developed to provide consumers with a better understanding of the company's
product offerings. In 2005, the new branding campaign produced several
popular commercials. They include "Helping Out," named Best-Liked New Ad by
AdAge.com shortly after its release in August, and "Experiment" featuring
celebrity Melania Trump, which recently earned an Art Directors Guild Award
Television viewers can catch the debut of "Silent Movie" during prime time
on ABC, CBS and NBC. The commercial will also air on cable stations,
including A&E, the History Channel and others.
Aflac is the number one provider of guaranteed-renewable insurance in the
United States and Japan. Aflac's insurance products provide protection to more
than 40 million people worldwide and pay cash benefits to policyholders unless
they chose otherwise. Aflac's products are primarily sold at worksites in the
United States. In Japan, Aflac is the largest life insurer in terms of
individual insurance policies in force. In January 2006, Aflac was included in
Fortune magazine's list of "The 100 Best Companies to Work For in America" for
the eighth consecutive year. In August 2005, Aflac was included in Fortune
Magazine's list of "Top 50 Employers for Minorities." Aflac has also been
included in Forbes magazine's Platinum 400 List of "America's Best Big
Companies" for five consecutive years and in Fortune magazine's listing of
"America's Most Admired Companies" for five consecutive years. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock Exchange
under the symbol AFL. To find out more about Aflac, visit aflac.com.
(706) 243-8004 Voice
(706) 320-2288 Fax
SOURCE Aflac Incorporated
CONTACT: Mechell Clark of Aflac Incorporated, +1-706-243-8004, or Fax,
+1-706-320-2288, or firstname.lastname@example.org