Popular Spokesduck Gets the Silent Treatment in New Television Commercial

COLUMBUS, Ga., Feb. 20 /PRNewswire/ -- In the company's second television commercial released this year, the Aflac Duck takes a quieter approach to explaining how Aflac insurance policies can assist policyholders during a time of need. Debuting nationwide on February 20, the new ad, "Silent Movie," showcases the Aflac Duck as the hero to a damsel in distress in a parody of the silent film genre made popular during the early twentieth century.

Shot using black and white film with dialogue displayed on-screen between action sequences, and thematic music serving as the soundtrack, the commercial depicts a heroic Aflac Duck saving a woman who is tied to a railroad track as an oncoming train quickly approaches. In the ad, the brave duck steps in harm's way, freeing the endangered woman from her terrible bind.

"While we strive to create commercials that are entertaining, we also want to convey a message that is relevant to consumer needs," said Dan Amos, chairman and CEO of Aflac. "At Aflac, we recognize the financial bind that many families endure while struggling to balance living expenses with rising health care costs. Our products are designed to help ease that pressure, and the new commercial serves as a metaphor for this."

In the 25th installment of the fan-favorite commercial series, "Silent Movie" helps to launch Aflac's second year of an on-going branding initiative developed to provide consumers with a better understanding of the company's product offerings. In 2005, the new branding campaign produced several popular commercials. They include "Helping Out," named Best-Liked New Ad by AdAge.com shortly after its release in August, and "Experiment" featuring celebrity Melania Trump, which recently earned an Art Directors Guild Award nomination.

Television viewers can catch the debut of "Silent Movie" during prime time on ABC, CBS and NBC. The commercial will also air on cable stations, including A&E, the History Channel and others.

Aflac is the number one provider of guaranteed-renewable insurance in the United States and Japan. Aflac's insurance products provide protection to more than 40 million people worldwide and pay cash benefits to policyholders unless they chose otherwise. Aflac's products are primarily sold at worksites in the United States. In Japan, Aflac is the largest life insurer in terms of individual insurance policies in force. In January 2006, Aflac was included in Fortune magazine's list of "The 100 Best Companies to Work For in America" for the eighth consecutive year. In August 2005, Aflac was included in Fortune Magazine's list of "Top 50 Employers for Minorities." Aflac has also been included in Forbes magazine's Platinum 400 List of "America's Best Big Companies" for five consecutive years and in Fortune magazine's listing of "America's Most Admired Companies" for five consecutive years. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

Media Contact:
Mechell Clark
Aflac Incorporated
(706) 243-8004 Voice
(706) 320-2288 Fax
meclark@aflac.com

SOURCE Aflac Incorporated
CONTACT: Mechell Clark of Aflac Incorporated, +1-706-243-8004, or Fax,
+1-706-320-2288, or meclark@aflac.com