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Our Company

Since the founding of our company in 1955, we've put the customer first by reminding ourselves daily of the promises we've made to those we insure. By doing so, we've gained the trust of more than 50 million people who count on us to pay claims fairly, promptly when they need us most – and fast for eligible claims. Our customers choose Aflac because of our commitment to providing them with the confidence that comes from knowing they have assistance in being prepared for whatever life may bring.

Aflac Incorporated’s Long-term Growth Strategy

Our strategy for growth in the United States and Japan has remained straightforward and consistent for many years: Aflac develops relevant supplemental insurance products and sells them through expanded distribution channels.

Relevant Products
Relevant Products icon

Protecting against:

  • Rising Co-Pays
  • High Deductibles
  • Other Out-of-Pocket Expenses Arising From a Medical Event
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Expansive Distribution
Expanded Distribution Channels icon

Reaching customers through:

  • Agents
  • Brokers
  • Partnerships
  • Direct
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New Accounts & Customers icon

Insuring more than 50 million people:

  • United States
  • Japan

Aflac is made up of thousands of people whose actions are dedicated to providing exemplary service and solutions for businesses and individuals. It’s important that we accomplish this by staying true to our values and our culture, which embody something we call “The Aflac Way.” Each day, we work to advance our straightforward, time-tested strategy to ensure we protect our customers.

Aflac does business in two of the largest insurance markets in the world, the United States and Japan, and our policies help cover more than 50 million people worldwide. For more than six decades, our strategy for growth in these segments has remained straightforward and consistent – develop relevant supplemental insurance products and sell them through expanded distribution channels.

Aflac’s supplemental insurance products pay cash benefits directly to the policyholder to help protect against income and asset loss when a specific health event or life situation presents financial challenges. Aflac is the leading provider of supplemental insurance at the worksite in the United States1 and insures one in four households2 in Japan, providing financial protection to more than 50 million people.

Aflac U.S.
  • Short-Term Disability*
  • Life (term, whole)**
  • Accident**
  • Cancer*
  • Critical Illness**
  • Hospital Intensive Care*
  • Hospital Indemnity**
  • Dental**
  • Vision*

1 Source: Eastbridge Consulting Group, Inc. “U.S. Voluntary/Worksite Sales Report. Carrier Results for 2018”. Avon, CT: July 2019. Supplemental sales are defined as 100% employee-paid through payroll deduction.

2 Based on the 2019 number of households published by Japan’s Ministry of Internal Affairs and Communications and the number of households with our holdings at January 2020.

*Available as an individual product only.

**Available in both individual and group products. Benefits of group and individual products may vary.