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At Aflac, we’ve established a strong brand that is tremendously popular with consumers, along with a reputation for paying eligible claims fairly and promptly. We believe Aflac’s trusted market-leading brand positions us to broaden the appeal of our products to consumers throughout the United States and Japan.
On January 1, 2000, Americans got their first glimpse of a new, innovative marketing campaign for a little-known supplemental insurance company in Columbus, Georgia. When a little white duck with a lot of personality stormed upon the scene, Aflac made advertising history and became an international powerhouse. Since then, the Aflac Duck has appeared in more than 100 commercials and has helped catapult Aflac into a household name.
The Aflac Duck crossed international borders when he was introduced to Japan in 2003. Since then, he has become just as popular as he is in the United States. Aflac Japan creates separate and unique spin-off characters related to the Aflac Duck to market specific products that suit the needs of our sales channels and customers alike. By capitalizing on the popularity of the Aflac Duck, we’ve achieved overall awareness in Japan where more than 9 out of 10 people know the Aflac brand.
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2000 |
Debuted in the television commercial “Park Bench.” |
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2003 |
Made its international debut in Japan and became one of Japan’s favorite advertising icons. |
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2004 |
Inducted into the Advertising Walk of Fame. |
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2005 |
Aflac changed its logo to include the Aflac Duck. |
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2011 |
Named to the PR News Public Relations Hall of Fame. Debuted in Macy’s Thanksgiving Parade. |
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2013 |
Became the symbol of Aflac’s new Duckprints campaign designed to raise money and awareness for childhood cancer. |
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2014 |
Aflac’s brand recognition soared from 11% (2000) to 94%, ranking it among the most well-known companies in the world. |
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2015 |
Helped Aflac celebrate its 60th anniversary, while also celebrating its 15th. It appeared on the floor of the New York Stock Exchange to celebrate the milestones. |
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2018 |
My Special Aflac Duck®, an award-winning plush social robot for children facing cancer, launches. |
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2020 |
Celebrated its 20th anniversary and helped Aflac celebrate its 65th. |
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2025 |
Aflac installs commemorative park bench at its headquarters in Columbus, Georgia to celebrate its 75th anniversary and the Aflac Duck’s 25th. |
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