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Brand Recognition: Aflac’s success and momentum continued into the new millennium with the launch of the Aflac Duck campaign that catapulted Aflac’s consumer awareness to where about 9 out of 10 people now recognize the Aflac brand in both the United States and Japan.
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2000
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Jan. 1 – The Aflac Duck appeared on the scene in his first commercial “Park Bench.” Since then, the Aflac Duck has become an international advertising icon and has appeared in numerous commercials.
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2003
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The Aflac Duck was introduced in Japan and shortly thereafter Aflac Japan, became the No. 1 insurance company in Japan in terms of the number of individual policies in force.
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2005
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Aflac changed its logo to include the Aflac Duck.
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2005
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Aflac pledged $1 million to the Martin Luther King, Jr. Memorial at West Potomac Park in Washington, D.C.
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2008
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Corporate Governance Recognition: Aflac became the first publicly owned company in the United States to give shareholders a “Say on Pay” advisory vote on compensation.
Accolade Recognition: In the 2000s, Aflac continued to accomplish great things, and the world was taking notice. Throughout the 2000s, Aflac was included multiple times on Fortune magazine’s list of the Best Companies to Work For as well as its list of the Most Admired Companies and Ethisphere magazine’s list of the World’s Most Ethical Companies, just to name a few.
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2009
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Aflac completed its acquisition of Continental American Insurance Company, which is currently branded as Aflac Group Insurance.
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The 2010s and Beyond: Spreading Our Wings
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2011
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Aflac U.S. exceeded $5 billion in annualized premiums in force for the first time.
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2011
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Aflac was the first company to contribute more than $1 million to the Red Cross for Tsunami relief in Japan.
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2012
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Aflac landed at number 69 on Newsweek’s Green Rankings of the largest 500 companies.
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2012
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For the first time, Aflac invited a patient at the Aflac Cancer Center to design the popular Aflac Holiday Duck. Each year, thousands of plush ducks are sold in Macy’s stores throughout the country and online, with the net profits from the duck going to support children’s cancer treatment programs in the area where the duck was sold.
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2013
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Aflac CEO Dan Amos accepted the “Salute to Greatness” award from the Dr. Martin Luther King, Jr. Center in Atlanta.
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2013
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Aflac appeared on Fortune magazine’s list of The World’s Most Admired Companies for the 13th time.
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2015
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Aflac introduced One Day PaySM, a trailblazing initiative that allows the company to receive, process, approve and disburse payment to policyholders for eligible claims within just one business day.
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2016
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Aflac was the first corporation to donate $1 million to The Smithsonian’s National Museum of African American History and Culture as part of its diversity initiatives.
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2017
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In November 2017, Aflac Cut the Ribbon for Empowered Benefits, a benefits administration and enrollment software company owned by Aflac Inc.
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2018
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My Special Aflac Duck, a social robot designed to help children cope with cancer, was introduced at the Consumer Electronics Show in January 2018 and was awarded the Best in Show Award as well as the Tech for Good award.
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New messages from Aflac | 
Oct. 1 – American Family Life went international and began selling insurance in Japan, becoming just the third U.S. company to do so. Within the first year, the company had written $25 million in premiums.
June 14 – That same year, American Family Life Assurance Company of Columbus was listed on the New York Stock Exchange (NYSE), with AFL opening at $7.25 per share.
