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Original Aflac Logo

Our company's history began nearly six decades ago with the idea of three brothers – John, Paul and Bill Amos – who saw a need for financial protection when a medical situation occurs. As Aflac continues to evolve as a company, we maintain the spirit of our founders by keeping our commitment of putting policyholders first.

1955 – 1969: A Time of Vision


    Aflac in the Swift building

American Family Life Insurance Company of Columbus was founded on November 17, when John, Paul and Bill Amos started in a small six-room complex in downtown Columbus, Georgia. The company began with just 16 employees and 60 agents. After its first year of operation, American Family Life Insurance Company had over 6,400 policyholders and $388,000 in assets.



American Family Life pioneered the introduction of a cancer policy after identifying the need to lift the financial burden of cancer patients and their families.



Aflac office in the 1950s

American Family Life began “cluster selling,” which involved selling our cancer products at the work site in addition to selling directly to individuals.

The company became American Family Life Assurance Company of Columbus – a name change that would later set Aflac up for one of the most groundbreaking advertising campaigns in history.

The 1970s: A Decade of Expansion


American Family Life expands from a small regional company into a rapidly growing national insurer licensed in 37 states.



Aflac Japan IntroductionOctober 1 – American Family Life went international and began selling insurance in Japan, becoming just the third U.S. company to do so. Within the first year, the company had written $25 million in premiums.

Aflac Opens on the NYSEJune 14 – That same year, American Family Life Assurance Company of Columbus was listed on the New York Stock Exchange (NYSE), with AFL opening at $7.25 per share.



Aflac Tower Dedication

To accommodate the incredible growth, American Family Life employees excitedly moved into the $7.1 million, fully paid-for, nineteen-story headquarters office building.

The 1980s: A Decade of Momentum

The 1980s continued our momentum as we developed our strategy of broadening our product line and expanding our distribution system.


The company reached another milestone by increasing its total assets to over $1 billion.



Aflac U.S. introduced an accident policy and a first-occurrence benefit to the cancer policy. Aflac Japan also introduced another innovative product – the world’s first-ever dementia care policy.



Aflac Opens on the NYSE

American Family Life Assurance Company of Columbus adopted the acronym “Aflac.”

The 1990s: A Decade of Innovation

The early ‘90s marked the launch of Aflac’s first national advertising campaign designed to increase the company's name recognition and laid the foundation for a decade of strong growth. Accident/disability insurance became the No. 1 selling product for Aflac U.S.


Daniel P. Amos became CEO of Aflac Incorporated and Paul S. Amos became chairman.



Children's Healthcare of Atlanta Logo

Aflac focused its national philanthropic efforts on the treatment and cure of childhood cancer and pledged $3 million to establish the Aflac Cancer Center at Egleston Children’s Hospital.



Aflac U.S. introduced SmartApp®, which revolutionized the policy application process by allowing agents to electronically issue business more quickly and conveniently than ever before. In 1999, SmartApp® received the Computerworld Smithsonian Award for Excellence in Technology.



Aflac Japan joined the Children's Cancer Association of Japan to build the first Aflac Parents House.

The 2000s:
A Decade of Recognition

Brand Recognition: Aflac’s success and momentum continued into the new millennium with the launch of the Aflac Duck campaign that catapulted Aflac’s consumer awareness to where 9 out of 10 people now recognize the Aflac brand in both the United States and Japan.



January 1 – The Aflac Duck appeared on the scene in his first commercial “Park Bench.” Since then, the Aflac Duck has become an international advertising icon and has appeared in more than 70 U.S. commercials.



The Aflac Duck was introduced in Japan and shortly thereafter Aflac Japan, became the No. 1 insurance company in Japan in terms of the number of individual policies in force.



Aflac changed its logo to include the Aflac Duck.



Corporate Governance Recognition: Aflac became the first publicly owned company in the United States to give shareholders a “Say on Pay” advisory vote on compensation.

Accolade Recognition: In the 2000s, Aflac continued to accomplish great things, and the world was taking notice. Throughout the 2000s, Aflac was included multiple times on Fortune magazine’s list of the Best Companies to Work For as well as its list of the Most Admired Companies and Ethisphere magazine’s list of the World’s Most Ethical Companies, just to name a few.



Aflac completed its acquisition of Continental American Insurance Company, which is currently branded as Aflac Group Insurance.

The 2010s and Beyond: Spreading Our Wings


Aflac U.S. exceeded $5 billion in annualized premiums in force for the first time.



Aflac was the first company to contribute more than $1 million to the Red Cross for Tsunami relief in Japan.



Aflac landed at number 69 on Newsweek’s Green Rankings of the largest 500 companies.



For the first time, Aflac invited a patient at the Aflac Cancer Center to design the popular Aflac Holiday Duck. Each year, thousands of ducks are sold in Macy’s stores throughout the country and online, with the net profits from the duck going to support children’s cancer treatment programs in the area where the duck was sold.



Aflac CEO Dan Amos accepted the “Salute to Greatness” award from the Dr. Martin Luther King, Jr. Center in Atlanta.



Aflac appeared on Fortune magazine’s list of The World’s Most Admired Companies for the 13th time.