Logos

The Aflac logo is the physical manifestation of our brand and we must use it correctly and respectfully. It represents the promise we've made to all of our audiences: companies, consumers, agents, brokers and employees. These guidelines will help ensure the logo is used in the right way and in the right situations.

Brand Guidelines

Logo Versions

We take great care in protecting our brand. Being consistent in its use and treatment is key to maintaining its strength in the marketplace. We must follow visual identity guidelines in the use of typography, imagery and color to protect Aflac today, and into the future.

To use the Aflac logo:

Agents:
Contact your print communications specialist at PrintManagement@aflac.com

Agencies:
Reach out to your Marketing Department contact.


White space and minimum space

Brandmark
Use the brandmark on all corporate and marketing collateral, followed by the registered trademark symbol (®).

Maintaining prominence
A brandmark stands out when it is surrounded by clear space that is free from graphics, texts and other marks. The minimum clear space is 1/3 of the height of the letter "A" on all four sides.

Guaranteeing visibility
To make sure the brandmark is easily recognized, the minimum size is ¾" (60 px wide). This is measured from the left edge of the letter A to the right edge of the ®.

Correct background usage
Logo A

Brandmark on White Background

Logo B

Brandmark on Solid Background

Logo C1

Brandmark on Solid Background

Logo C2

Brandmark on Solid Background

  • A:

    When possible, use a white background for maximum contrast.

  • B:

    Use the white brandmark to provide maximum contrast on a colored background.

  • C1:

    Use this one-color logo on a dark or photographic background. Create contrast by using very light or very dark colors.

  • C2:

    Use this logo when the background should not show through the Duck’s beak.

Never use patterned or busy backgrounds with our brandmark.
Correct brandmark usage

Reference the chart below to ensure you are using the correct brandmark. The chart outlines colors, formats and recommended use for different communication platforms. Whenever possible, use the full-color, primary brandmark.

Primary

(Available in Three Color)

Print
  • Stationery
  • Print literature
Promotional and incentive
  • Branded clothing
  • Premium items
  • Structures
  • Awards and certificates
Environmental
  • Signage
  • Banners
  • Digital
  • Website
  • Intranet
  • Broadcast
  • Digital video
Office documentation
  • PowerPoint Presentation folders
  • Internal laser-printed stationery
  • Awards and certificates
  • Training tools and newsletters
Two Color

 

Print
  • Print literature (where process and three-color printing is not possible)
Promotional and incentive
  • Branded clothing
  • Premium items
  • Print literature (where process and three-color printing is not possible)
Office documentation
  • Internal documents (where process and three-color printing is not possible)
Grayscale

 

Print
  • Newsprint
Office documentation
  • Internal laser-printed stationery
  • Internal documents
  • Awards and certificates
  • Training tools and newsletters
One Color

(On a Dark Background)

Promotional and incentive
  • Branded clothing
  • Glass/acrylic items (where process and three-color printing is not possible)
Environmental
  • Glass/acrylic items (where process and three-color printing is not possible)

Logo Do’s and Don’ts
Brand Guidelines

Logo Do's and Dont's

Our brandmark is key to awareness and recognition. Please review the usage guidelines and potential pitfalls below:

  • Do not fill in the Duck
  • Do not place brandmark over text
  • Do not lock up the brandmark with identifiers (i.e. mascots, slogans, events, promotions)
  • Do not crop
  • Do not change the color
  • Do not add graphic elements
  • Do not rotate the logo