Corporate Social Responsibility

At Aflac, we believe companies must give back to their neighborhoods, states, nation and the world. Exhibiting corporate social responsibility isn’t just the right thing to do – it connects us with our communities, builds our brand and generates positive momentum for Aflac.

Brand Guidelines

Corporate Social Responsibility

Below is a link to CSR-in-a-Box, where you’ll find a step-by-step instruction guide on how best to share stories beyond our core business, as well as templates for marketing and communications tools.

Doing good should be simple. With these easy-to-use resources, it is. Download CSR-in-a-Box


Insurance advertising is regulated by each state department of insurance (DOI). Regulations vary from state to state, but all states require advertising to be reviewed and approved by the Aflac Advertising Compliance Department.

Please note: Using advertising that has not been compliance-approved is in violation of your contract with Aflac and may be grounds for disciplinary action, up to and including termination. We are here to help protect both you and Aflac from incurring fines and other penalties, and to help maintain Aflac's stellar reputation as a reputable, ethical insurance company.

Brand Guidelines

Advertising Compliance


Compliance Requests
Submit all Advertising Compliance requests here.

Approval process

Compliance reviews communications materials as quickly as possible, but approvals typically take two to four weeks. Requests for rush reviews are honored, depending upon the urgency and circumstance. Please note that additional review time may be needed if an ad must be filed witha state insurance department.

Advertisements are valid for one year from the date of approval (unless the content is modified sooner) and may be used after one year with re-approval from Advertising Compliance. If you modify the content of an approved ad, then you must get re-approval from Aflac's Advertising Compliance department.

Key Requirements
  • Never use superlatives to describe our products or brand
  • Never show dollar amounts