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Press Release Story

In new summer ad, the Aflac Duck is there for the good and bad breaks in life 'Good Break' humorously shows how the Aflac Duck is focused on always being there for policyholders

COLUMBUS, Ga., July 30, 2018 /PRNewswire/ -- Aflac, the leader in voluntary insurance sales at U.S. worksites, today announced the launch of its latest television commercial, "Good Break." The commercial continues Aflac's ongoing campaign to show, in lighthearted ways, that the Aflac Duck is always there when he believes policyholders need a helping hand – or in this case, a helping wing. The advertisement will debut on Tuesday, July 31, during "America's Got Talent," which airs at 8 p.m. ET on NBC.

"For more than 60 years, Aflac has been there for policyholders, providing reassurance when they caught a tough break that threatened their financial security," said Catherine Hernandez-Blades, senior vice president, chief brand and communications officer at Aflac. "Aflac isn't major medical insurance that pays the hospital or doctor; we are a company that pays cash benefits to our policyholders, unless otherwise assigned. 'Good Break' continues to showcase not only the Aflac Duck's famously funny side, but that Aflac is a compassionate company consumers can count on when it matters most."

The new commercial illustrates that Aflac is there for customers when they need help – and even when they don't. The spot opens with a young woman swimming laps; as she concludes and looks at her watch, she says, "Broke my personal record." The Aflac Duck appears with cash to help cover costs resulting from a break, to which the young woman shakes her head and responds, "No. Good break, gooood break."

The commercial continues with two friends chatting outside. One friend apologizes to the other for missing her barbeque, noting she's "just sick about it." Hearing someone is sick, the Aflac Duck again appears with cash (and soup!) to help, but the policyholder responds, "Different kind of sick."

The spot concludes with the woman telling a friend she is worried about paying her rent and bills after surgery. The Aflac Duck appears with cash, reminding the women that Aflac pays policyholders cash quickly with One Day PaySM, helping with everyday expenses like rent.

"With health care expenses rising, a sudden injury or an unplanned surgery can create financial stress," Hernandez-Blades added. "'Good Break' reminds policyholders that Aflac insurance is designed to help ease the financial burdens associated with unexpected injuries or accidents."

Developed in partnership with Publicis Seattle, the summer-themed television commercial is Hernandez-Blades' second advertisement in her role as Aflac's chief brand and communications officer, where she oversees brand strategy, advertising, communications and the company's award-winning corporate social responsibility program.

To learn more, visit

About Aflac
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than six decades, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the leader in voluntary insurance sales at the worksite. Through its trailblazing One Day PaySM initiative, for eligible claims, Aflac U.S. can process, approve and electronically send funds to claimants for quick access to cash in just one business day. In Japan, Aflac is the leading provider of medical and cancer insurance and insures 1 in 4 households. Aflac insurance products help provide protection to more than 50 million people worldwide. For 12 consecutive years, Aflac has been recognized by Ethisphere as one of the World's Most Ethical Companies. In 2018, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work for in America for the 20th consecutive year and included Aflac on its list of World's Most Admired Companies for the 17th time. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac and One Day PaySM, visit or

Aflac Logo. (PRNewsFoto/Aflac)

Media contactKristen Fraser, 706.580.3813 or

Analyst and investor contactDavid A. Young, 706.596.3264 or 800.235.2667, FAX 706.324.6330, or   

Aflac herein means American Family Life Assurance Company of Columbus and American Family Life Assurance Company of New York.