Articles

5 practical reasons to offer voluntary insurance to employees in 2014

Another year has come and gone. As we enter 2014, a few things are certain:

  • Most of us will absentmindedly continue to write “2013” on checks and other documents deep into January.
  • We’ll be inundated with “The Year That Was” lists highlighting everything from 2013’s top news stories to its most-shocking celebrity breakups.
  • We’ll adopt ambitious goals that, according to statistics, are destined to go unmet: A recent survey revealed that just 8 percent of us actually make good on our New Year’s resolutions.1

Given that so many resolutions crash and burn, it’s safe to say that quite a few are on the overly ambitious side. Perhaps, then, it would be better to replace lofty resolutions with easier-to-accomplish solutions – in other words, with actions that generate immediate and long-lasting results.

Money matters

As you might expect after the gluttony of the holiday season, most New Year’s resolutions center on getting and staying fit. But according to the aforementioned survey, close behind are those focusing on financial responsibility – specifically on spending less and saving more.

Changes to the U.S. health-care system have turned workers’ attention to their personal health-care spending. They want to know where their insurance dollars are going and what they’re getting for their money. What’s more, they’re taking a close look at their existing coverage to identify gaps that might leave them vulnerable to medical expenses they’re ill-equipped to pay.

5 simple reasons to consider voluntary insurance

One solution employees are open to is voluntary insurance. In fact, 60 percent say they would be interested in applying for voluntary benefits if they were offered by their employers.2 With that in mind, here are five practical reasons employers and brokers should ensure workers have access to voluntary insurance policies:

  • Because they provide employees with financial safety nets that help keep their minds on their jobs and not on money concerns.
  • Because they can be offered at little or no cost to employers.
  • Because they pay cash benefits workers can use to help pay unexpected health-care costs that aren’t covered by major medical insurance.
  • Because they pay benefits regardless of any other insurance coverage employees have in place, including policies available through state health-care exchanges.
  • Because employees who are offered and enrolled in voluntary insurance plans feel more empowered at work, report increased job satisfaction and believe they’re more financially prepared to cope with unexpected medical expenses.2

As an employer or broker looking for ways to start 2014 on the right note, consider the many solutions provided by voluntary insurance policies – solutions that can make the new year better not only for businesses, but for employees too.

Sources

1 Statistic Brain, University of Scranton “New Year’s Resolution Statistics,” accessed Nov. 6, 2013 - http://www.statisticbrain.com/new-years-resolution-statistics/
2 2013 Aflac WorkForces Report, accessed Nov. 6, 2013 - http://www.aflac.com/aflac_workforces_report/default.aspx

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