Long Live the Aflac Duck
COLUMBUS, Ga., Feb. 20 /PRNewswire/ -- Contrary to recent media reports,
Aflac has no intention of abandoning its use of the Aflac Duck.
"Like all of America, we love the Aflac Duck," said Jeff Herbert, Aflac's
Chief Marketing Officer. "It is as central to our marketing efforts today as
it will continue to be going forward."
Since its introduction, the Aflac Duck has helped the company achieve 90
percent brand awareness.
"In January, we launched Aflac's 28th spot using the lovable duck to
explain that Aflac's insurance products help pay for routine expenses such as
rent, utility bills and car payments when people are temporarily unable to
work," said Herbert. "We look forward to unveiling new and exciting Aflac
Duck commercials later this year as we continue to spread the message about
the need for Aflac products."
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Our insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for six consecutive years and in Fortune magazine's
list of the 100 Best Companies to Work For in America for nine consecutive
years. Aflac has also been recognized three times by both Fortune magazine's
listing of the Top 50 Employers for Minorities and Working Mother magazine's
listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a
Fortune 500 company listed on the New York Stock Exchange under the symbol
AFL. To find out more about Aflac, visit aflac.com.
Laura Kane Mechell Clark
Aflac Incorporated Aflac Incorporated
(706) 596-3493 Voice 706-243-8004 Voice
(706) 320-2288 Fax 706-320-2288 Fax
SOURCE Aflac Incorporated