COLUMBUS, Ga., Dec. 19 /PRNewswire/ -- Today, Aflac announced the launch of the 28th installment in the popular commercial series featuring the spirited Aflac duck. The new commercial titled "Hero Duck" is part of the company's ongoing effort to demonstrate that Aflac insurance helps customers worry less about their finances so they can focus on the most important thing - getting better.

In "Hero Duck" a woman on crutches yells, "Help, help, I'm hurt and can't work! I need help to pay my rent, car payment and electric bill!" from the window of her high-rise apartment building. Down below on the city street the Aflac duck is waddling along until he hears her cries. The Duck immediately soars into the sky to help the woman and in a flash the Aflac Duck pays her bills.

"Help with ordinary bills like rent, electricity and car payments are just some of the reasons that people apply for Aflac insurance policies; they know when they are sick or injured Aflac can help," said Jeff Herbert, Chief Marketing Officer for Aflac. "This commercial demonstrates how Aflac can assist policyholders in meeting their obligations when they are facing additional financial strain from common accidents."

"Hero Duck", created by The Kaplan Thaler Group, is scheduled to launch nationwide on January 1, 2007. The spot will run on major networks and cable channels such as ABC, NBC, CBS and FOX as well as a variety of cable networks and sports programming.

About Aflac

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Aflac's insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for six consecutive years. In January 2006, Aflac was included in Fortune magazine's list of the 100 Best Companies to Work For in America for the eighth consecutive year. Aflac was also included in Fortune magazine's list of the Top 50 Employers for Minorities in August 2005, and in September 2005, Aflac Japan was named the Life Insurance Company of the Year at the Asia Insurance Industry Awards, sponsored by the Asia Insurance Review. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

Media Contacts:
Laura Kane
Aflac Incorporated
(706) 596-3493 Voice
(706) 320-2288 Fax
lkane@aflac.com

Mechell Clark
Aflac Incorporated
(706) 243-8004 Voice
(706) 320-2288 Fax
meclark@aflac.com

Investors Contacts:
Kenneth Janke, Sr.
Aflac Incorporated
(800) 235-2667, Option 3 Voice
(706) 324-6330 Fax
kjanke@aflac.com

SOURCE Aflac