The Aflac Duck Comes to the Rescue
COLUMBUS, Ga., Dec. 19 /PRNewswire/ -- Today, Aflac announced the launch
of the 28th installment in the popular commercial series featuring the
spirited Aflac duck. The new commercial titled "Hero Duck" is part of the
company's ongoing effort to demonstrate that Aflac insurance helps customers
worry less about their finances so they can focus on the most important thing
- getting better.
In "Hero Duck" a woman on crutches yells, "Help, help, I'm hurt and can't
work! I need help to pay my rent, car payment and electric bill!" from the
window of her high-rise apartment building. Down below on the city street the
Aflac duck is waddling along until he hears her cries. The Duck immediately
soars into the sky to help the woman and in a flash the Aflac Duck pays her
"Help with ordinary bills like rent, electricity and car payments are just
some of the reasons that people apply for Aflac insurance policies; they know
when they are sick or injured Aflac can help," said Jeff Herbert, Chief
Marketing Officer for Aflac. "This commercial demonstrates how Aflac can
assist policyholders in meeting their obligations when they are facing
additional financial strain from common accidents."
"Hero Duck", created by The Kaplan Thaler Group, is scheduled to launch
nationwide on January 1, 2007. The spot will run on major networks and cable
channels such as ABC, NBC, CBS and FOX as well as a variety of cable networks
and sports programming.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Aflac's insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for six consecutive years. In January 2006, Aflac was
included in Fortune magazine's list of the 100 Best Companies to Work For in
America for the eighth consecutive year. Aflac was also included in Fortune
magazine's list of the Top 50 Employers for Minorities in August 2005, and in
September 2005, Aflac Japan was named the Life Insurance Company of the Year
at the Asia Insurance Industry Awards, sponsored by the Asia Insurance Review.
Aflac Incorporated is a Fortune 500 company listed on the New York Stock
Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.
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