Marketing and branding veteran Jeff Herbert to join executive management team
COLUMBUS, Ga., Oct. 3 /PRNewswire/ -- Jeffrey M. Herbert joined Aflac on
October 3, 2006, in the newly created position of senior vice president, chief
marketing officer. A 20-year marketing and branding veteran, Jeff is
responsible for leading the U.S. operations strategic marketing efforts, which
includes national advertising, product development, market development,
consumer research and sponsorships. Ron Kirkland will continue to be in
charge of the day-to-day management of the sales force.
Commenting on adding Herbert to Aflac's executive management team,
executive vice president and chief operating officer for the U.S., Paul S.
Amos II stated: "This announcement demonstrates Aflac's commitment to
enhancing our marketing efforts in support of sales. I believe that Jeff's
brand management experience will complement Ron's sales expertise and better
position Aflac for continued sales growth."
Ronald Kirkland, senior vice president, director of sales, further
commented: "Jeff's background in marketing and business development makes him
the ideal person to join the Aflac family. I look forward to working closely
with him as we develop new tools and vehicles to assist the sales force."
Prior to joining Aflac, Herbert held executive positions at The Coca-Cola
Company where he served as senior vice president of marketing, providing
strategic direction for the company's North American portfolio, and as vice
president, marketing and innovation, where he assumed the leadership role for
the company's second largest business group. He has also served in executive
marketing positions for the Campbell Soup Company, the Zyman Group, and Kraft
General Foods. Herbert holds an MBA from the University of Houston and a BBA
from the University of Texas at Austin.
"I am excited to join Aflac, a company with one of the most highly
recognizable and innovative brands in recent history," said Herbert. "With
my new role comes the opportunity to work for one of the best companies within
the insurance industry, having created a successful niche market with quality
product offerings. I look forward to contributing to and being a part of
Aflac's long-term success."
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Aflac's insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for six consecutive years and Forbes magazine's
Platinum 400 List of America's Best Big Companies for five consecutive years.
In January 2006, Aflac was included in Fortune magazine's list of the 100 Best
Companies to Work For in America for the eighth consecutive year. Aflac was
also included in Fortune magazine's list of the Top 50 Employers for
Minorities in August 2005, and in September 2005, Aflac Japan was named the
Life Insurance Company of the Year at the Asia Insurance Industry Awards,
sponsored by the Asia Insurance Review. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL. To find
out more about Aflac, visit aflac.com.
Mechell Clark Laura Kane
Aflac Incorporated Aflac Incorporated
(706) 243-8004 (706) 596-3493
Financial Analysts and Investors:
Kenneth S. Janke Jr.
(706) 596-3265 - option 3
SOURCE Aflac Incorporated