Marketing and branding veteran Jeff Herbert to join executive management team

COLUMBUS, Ga., Oct. 3 /PRNewswire/ -- Jeffrey M. Herbert joined Aflac on October 3, 2006, in the newly created position of senior vice president, chief marketing officer. A 20-year marketing and branding veteran, Jeff is responsible for leading the U.S. operations strategic marketing efforts, which includes national advertising, product development, market development, consumer research and sponsorships. Ron Kirkland will continue to be in charge of the day-to-day management of the sales force.

Commenting on adding Herbert to Aflac's executive management team, executive vice president and chief operating officer for the U.S., Paul S. Amos II stated: "This announcement demonstrates Aflac's commitment to enhancing our marketing efforts in support of sales. I believe that Jeff's brand management experience will complement Ron's sales expertise and better position Aflac for continued sales growth."

Ronald Kirkland, senior vice president, director of sales, further commented: "Jeff's background in marketing and business development makes him the ideal person to join the Aflac family. I look forward to working closely with him as we develop new tools and vehicles to assist the sales force."

Prior to joining Aflac, Herbert held executive positions at The Coca-Cola Company where he served as senior vice president of marketing, providing strategic direction for the company's North American portfolio, and as vice president, marketing and innovation, where he assumed the leadership role for the company's second largest business group. He has also served in executive marketing positions for the Campbell Soup Company, the Zyman Group, and Kraft General Foods. Herbert holds an MBA from the University of Houston and a BBA from the University of Texas at Austin.

"I am excited to join Aflac, a company with one of the most highly recognizable and innovative brands in recent history," said Herbert. "With my new role comes the opportunity to work for one of the best companies within the insurance industry, having created a successful niche market with quality product offerings. I look forward to contributing to and being a part of Aflac's long-term success."

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Aflac's insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's listing of America's Most Admired Companies for six consecutive years and Forbes magazine's Platinum 400 List of America's Best Big Companies for five consecutive years. In January 2006, Aflac was included in Fortune magazine's list of the 100 Best Companies to Work For in America for the eighth consecutive year. Aflac was also included in Fortune magazine's list of the Top 50 Employers for Minorities in August 2005, and in September 2005, Aflac Japan was named the Life Insurance Company of the Year at the Asia Insurance Industry Awards, sponsored by the Asia Insurance Review. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

Media Contacts:
Mechell Clark Laura Kane
Aflac Incorporated Aflac Incorporated
(706) 243-8004 (706) 596-3493
meclark@aflac.com lkane@aflac.com
Financial Analysts and Investors:
Kenneth S. Janke Jr.
(706) 596-3265 - option 3
kjanke@aflac.com

SOURCE Aflac Incorporated