New Television Commercial Shows How Aflac Can Help in a Time of Need
COLUMBUS, Ga., Aug. 19 /PRNewswire/ -- Today, Aflac announced the launch
of a new commercial titled "The Fall," as part of the company's ongoing brand
definition campaign that demonstrates how Aflac insurance helps customers
focus on getting better and worrying less about their finances.
Every year, approximately 21 million people are injured in the home. Falls
are one of the most common household injuries. As gutter-cleaning season
approaches, safely using a ladder at home becomes increasingly important.
There are roughly 180,000 emergency-room visits per year associated with
household ladder use.
In "The Fall" a man realizes that Aflac will help him if he gets hurt and
cannot work because of a home maintenance accident. The commercial shows a man
on a ladder leaning against the roof of his house. He is cleaning debris from
his gutters and roof and the ladder starts falling backward. He tries to grab
hold of the roof but only catches the cable wire. The ladder continues to fall
in slow motion, and he envisions various scenarios with the Aflac Duck coming
to his aid. The duck helps him by providing money for groceries, his car and
the cable bill.
"There are common accidents that can befall people in their everyday
lives. This new commercial demonstrates that Aflac will be there in your time
of need to give you peace of mind if something happens," said Dan Amos,
chairman and CEO of Aflac.
"The Fall" combines the light-hearted humor of the duck -- he shops for
groceries and drives the man's car -- with a more comprehensive message about
how Aflac insurance may help with everyday expenses in a family's time of
need. Similar to the successful "Mailbox" and "Pitchin' In" commercials that
debuted earlier this year, the new ad shows how Aflac insurance policies can
help customers maintain their quality of life when they are sick or injured
and cannot work.
"The Fall" is the 27th installment in the popular Aflac commercial series.
The advertisement was created by the Kaplan Thaler Group and is scheduled to
debut nationwide on August 21. The spot will run on major networks and cable
channels such as ABC, CBS, NBC, A&E, CNBC and Discovery.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Aflac's insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for six consecutive years and Forbes magazine's
Platinum 400 List of America's Best Big Companies for five consecutive years.
In January 2006, Aflac was included in Fortune magazine's list of the 100 Best
Companies to Work For in America for the eighth consecutive year. Aflac was
also included in Fortune magazine's list of the Top 50 Employers for
Minorities in August 2005, and in September 2005, Aflac Japan was named the
Life Insurance Company of the Year at the Asia Insurance Industry Awards,
sponsored by the Asia Insurance Review. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL. To find
out more about Aflac, visit aflac.com.
Media contacts -
Analyst and investor contact -
Kenneth S. Janke Jr.
800.235.2667 option 3
SOURCE Aflac Incorporated