COLUMBUS, Ga., Dec. 29 /PRNewswire/ -- Aflac's newest ad, titled "Pitchin In," features the insurer's famous duck taking care of an injured policyholder and his family. Scheduled to debut nationwide on January 1, the new commercial blends humor with an important message about maintaining quality of life and keeping your finances secure when a life-interrupting medical event causes financial challenges.

In this commercial, the Aflac Duck pitches in to help a woman care for her family as her husband recovers from two broken arms. Similar to the successful "Helping Out" and "Broken Leg" commercials that debuted in 2005, the new ad shows how Aflac insurance policies can help customers focus on getting better and worry less about their finances. The Aflac Duck is seen taking care of several errands, such as feeding the couple's baby, visiting the deli counter at the grocery store, and even washing the car window at a gas station, where the duck is shocked by the price of gas.

"When someone gets sick or injured, their primary focus needs to be on getting better. Yet so many families, even those with major medical insurance, become overburdened with out-of-pocket expenses not covered by their primary insurance. With Aflac, policyholders can direct cash where they need it most to cover loss of earning power, expenses, deductibles and any of life's necessities," said Dan Amos, chairman and CEO of Aflac.

The Aflac Duck has become one of America's favorite icons since debuting in the first ad on December 31, 1999. "Pitchin In" is the company's 24th commercial featuring the Aflac Duck created by the Kaplan Thaler Group.

Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Aflac's insurance products provide protection to more than 40 million people worldwide. In January 2005, Aflac was included in Fortune magazine's list of the 100 Best Companies to Work For in America for the seventh consecutive year. Aflac has also been included in both Forbes magazine's Platinum 400 List of America's Best Big Companies and in Fortune magazine's listing of America's Most Admired Companies for five consecutive years. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

Media Contacts:

Laura Kane
Aflac Incorporated
(706) 596-3493 Voice
(706) 593-0786 Cell
lkane@aflac.com

Yolonda King
Aflac Incorporated
(706) 243-8547 Voice
(706) 320-2288 Fax
yking@aflac.com

SOURCE Aflac Incorporated