The Aflac Duck Lends a Helping Hand in New Television Commercial
Commercial responds to growing concerns about health care costs
COLUMBUS, Ga., Aug. 22 /PRNewswire/ -- Aflac's latest ad, titled "Helping
Out," features the insurer's iconic duck handling many of the household
responsibilities of an injured policyholder. Scheduled to debut nationwide on
August 22, the new commercial is part of the company's ongoing brand
definition campaign designed to demonstrate how Aflac insurance policies can
help customers maintain their quality of life when they are sick or injured
and cannot work.
In a recent Aflac-commissioned survey of 2,024 randomly selected
Americans, two-thirds of respondents reported they are concerned about paying
basic living expenses if out of work for an injury or illness. The nationwide
telephone survey conducted in July 2005 found that 56 percent of Americans
would not be able to provide for their families should they be incapacitated.
"The new commercial clearly illustrates how Aflac can help those who are
experiencing loss of income due to a medical event," said Dan Amos, chairman
and CEO of Aflac.
In December 2004, Aflac announced its new branding campaign and plans for
linking the highly recognized duck with a greater understanding of the
company's products and services. The "Helping Out" commercial combines the
light-hearted humor of the duck with a more comprehensive message about how
Aflac insurance may help with household expenses in a family's time of need.
Similar to the successful "Broken Leg" commercial that debuted in February,
the new ad shows how Aflac insurance policies can help customers focus on
getting better and worry less about their finances. In the new spot, an
injured man relaxes in a hammock and concentrates on recovering while the
Aflac Duck is seen scurrying about taking on several domestic tasks.
"Aflac provides consumers with options for protecting themselves against
the unexpected," continued Amos. "With our product offerings, we are
committed to helping provide families with financial security and stability,
even when the situation feels uncertain."
The "Helping Out" ad is the company's 23rd commercial and is the follow-up
to the widely popular "Experiment" ad featuring billionaire bride Melania
For 50 years, Aflac products have given policyholders the opportunity to
direct cash where it is needed most when a life-interrupting medical event
causes financial challenges. Aflac is the number one provider of guaranteed-
renewable insurance in the United States and the number one insurance company
in terms of individual insurance policies in force in Japan. Aflac's insurance
products provide protection to more than 40 million people worldwide. In
January 2005, Aflac was included in Fortune magazine's list of the 100 Best
Companies to Work For in America for the seventh consecutive year. Aflac has
also been included in both Forbes magazine's Platinum 400 List of America's
Best Big Companies and in Fortune magazine's listing of America's Most Admired
Companies for five consecutive years. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL. To find
out more about Aflac, visit aflac.com.
Mechell Clark Laura Kane
Aflac Incorporated Aflac Incorporated
(706) 243-8004 (706) 596-3493
SOURCE Aflac Incorporated