Aflac Experiments with Sex Appeal in New Commercial Guest-Starring
COLUMBUS, Ga., April 27 /PRNewswire-FirstCall/ -- The Aflac Duck gets a
bigger speaking role in its 22nd commercial thanks to the help of billionaire
bride Melania Trump. The mad scientist-inspired television ad titled
"Experiment" debuts nationwide on May 2nd during network primetime and on
various cable channels.
The new spot is the third installment in a new series of Aflac television
ads created to educate consumers on the specific benefits of Aflac insurance.
Developed by the Kaplan Thaler Group, "Experiment" joins two ads from earlier
this year, "The Broken Leg" and "Pet Shop," in showcasing the duck outside its
typical one-word role.
"Following five years of saying only 'Aflac,' we believe viewers will
enjoy seeing the Aflac Duck talk," said Dan Amos, chairman and CEO of Aflac.
"The commercial gives the duck a voice in a very clever and entertaining way.
We were pleased that Melania Trump was available to help the duck talk about
the benefits of Aflac with glamorous appeal."
Melania Trump is a widely recognized celebrity in Europe, having modeled
in fashion shows and magazines across the continent. She has been featured on
the cover of GQ magazine and has done print ads in fashion publications like
Vogue and Vanity Fair. Her resume includes having served as a celebrity judge
for the Miss USA 2003 beauty pageant and an appearance on her husband's
popular reality television show, "The Apprentice." Trump's appearance in the
upcoming Aflac ad marks her first major role in a national television
commercial in the United States.
"I am very excited to make my acting debut in the latest Aflac
commercial," said Melania Trump. "Donald is known for saying 'you're fired';
maybe I will be known for saying 'Aflac.'"
Although Aflac has had other celebrities appear in its commercials, Trump
is arguably the most glamorous to star alongside the Aflac Duck. The ad will
combine Trump's alluring appeal with the duck's dry humor to provide
entertaining laughs and a clear message of the benefits offered by the leading
For 50 years, Aflac (NYSE: AFL) products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Aflac's insurance products provide protection to more than 40 million people
worldwide. In January 2005, Aflac was included in Fortune magazine's list of
the 100 Best Companies to Work For in America for the seventh consecutive
year. Aflac has also been included in both Forbes magazine's Platinum 400 List
of America's Best Big Companies and in Fortune magazine's listing of America's
Most Admired Companies for five consecutive years. Aflac Incorporated is a
Fortune 500 company listed on the New York Stock Exchange under the symbol
AFL. To find out more about Aflac, visit aflac.com.
Media Contacts: Laura Kane
Aflac Corporate Communications
Aflac Corporate Communications
SOURCE AFLAC Incorporated