COLUMBUS, Ga., Aug. 18 /PRNewswire-FirstCall/ -- The AFLAC Duck will
compete alongside 25 other well-known brand icons, including the Wise Owl and
Speedy Alka-Seltzer, for a chance to cement its place in history on the
Madison Avenue Advertising Walk of Fame in New York during the city's first-
ever celebration of Advertising Week. Winners will be decided by an online
public vote. In keeping with its theme of "getting the word out," the AFLAC
Duck has made it easy for consumers to cast their ballots by
visiting http://www.aflac.com .
At the tender age of 4 years old, the AFLAC Duck is the youngest contender
nominated for America's Favorite Advertising Symbol Award. The spokesduck's
relentless approach to reminding consumers of AFLAC's name has earned it fans
across the country within a short period of time.
The popular feathered icon has accomplished more for its company's brand
recognition in under five years than most advertising symbols have done for
their brand over decades. Launched during the first weekend in the new
millennium, the national advertising campaign featuring the duck spouting,
"AFLAAAAC," produced a significant increase in AFLAC's name recognition-from
12% to more than 90%.
According to the AFLAC Duck's campaign manager, Al Johnson, the duck will
run on a serious platform. "Our campaign is about actions and not words.
Well, maybe one word -- AFLAAAAC!"
Standing less than three feet tall, the AFLAC Duck is a giant within the
advertising industry and is no stranger to receiving accolades. The AFLAC
Duck Campaign has already received several honors, including the 2002 Gold
Effie, an award recognizing the year's best advertising campaigns. The duck
has also received two Midas awards honoring the best in creative consumer
The award-winning duck is not only a leader within the advertising arena
but is an active participant in the world of philanthropy. With the sale of
plush toys bearing its resemblance, the AFLAC Duck does its part in the fight
against pediatric cancer. The duck has raised more than $1 million towards
preventing the childhood disease.
Public voting for brand icons began on Monday, July 26, 2004 and will
conclude at midnight on Friday, September 3, 2004. The top five icons voted
onto the Walk of Fame will be honored with an image-enshrined sidewalk plaque
installed at the corner of 50th Street and Madison Avenue. Winners will be
unveiled at a Walk of Fame dedication ceremony on September 20, 2004.
AFLAC Incorporated (NYSE: AFL) is an international holding company. A
Fortune 500 company, AFLAC insures more than 40 million people worldwide. It
is a leading writer of insurance products marketed at the worksite in the
United States, offering policies to employees at more than 300,000 payroll
accounts. The company insures one out of four Japanese households and is the
largest life insurer in Japan in terms of individual insurance policies in
force. In July 2003, Fortune magazine named AFLAC to its list of "The 50 Best
Companies for Minorities." In January 2004, AFLAC was included in Fortune
magazine's list of the "100 Best Companies to Work For in America" for the
sixth consecutive year. Also in January 2004, AFLAC was named to Forbes
magazine's Platinum 400 List of "Americas Best Big Companies" for the fifth
consecutive year. In March 2004, Fortune magazine included AFLAC in its annual
listing of "America's Most Admired Companies." AFLAC's Internet address
is http://www.aflac.com .