COLUMBUS, Ga., Aug. 31, 2012 /PRNewswire via COMTEX/ --Celebrating the kickoff of college football season, Aflac (NYSE: AFL), the No. 1 provider of supplemental and guaranteed-renewable insurance in the United States, today announced the release of a new television commercial to promote its second year as official sponsor of the Heisman Trophy and Aflac's role of paying cash benefits to policyholders who are sick or hurt. The ad, titled "Heisman Rushing," will debut on September 1 and focuses on the many common attributes of Aflac and the Heisman Trophy, including passion, pride, perseverance and commitment.
"We are proud to launch a new television commercial with the iconic Aflac Duck to celebrate another exciting college football season and promote our sponsorship of this coveted award that holds the same values and spirit of excellence as we do," said Michael Zuna, Aflac executive vice president, and chief marketing and sales officer. "Fans of the Heisman Trophy and college football have limitless passion for the sport, the same passion our Aflac agents have for helping people get back in the game of life by delivering a safety net for policyholders so they can focus on recovery, not financial stress."
"Heisman Rushing" shows the Aflac Duck doing what he does best -- rushing to get an injured policyholder cash benefits so he has the security needed to pay for other costs due to his accident. And like the duck, Aflac gets benefits to policyholders fast by processing claims in an average of four days.
Aflac's multiyear partnership with Heisman allows the company to deepen its connection to college football, where fans already watch for Aflac Trivia during game broadcasts. The company also offers an array of exclusive, Heisman-themed experiences to accounts and brokers throughout the season and beyond.
This new ad is the 55th television commercial to feature the Aflac Duck and will be extended through digital elements and social media. The ad debuts Saturday, September 1st during football broadcasts on stations nationwide. "Heisman Rushing" was created by the Kaplan Thaler Group, part of the Publicis family.
To view "Heisman Rushing," go to youtube.com/aflac.
ABOUT AFLAC When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than 55 years, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For six consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2012, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 14th consecutive year. Also, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 11th time in 2012. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.