Site Provides Spanish Speakers With Interactive Experience
COLUMBUS, Ga., May 19, 2010 /PRNewswire via COMTEX/ --Aflac, the company that pays policyholders cash fast when they are sick or hurt is unveiling a new interactive Spanish-language Website to inform Hispanic consumers in a culturally relevant way about how Aflac is different from other types of insurance.
On the heels of winning a coveted Webby Award for its English-language aflac.com, the company's new site, Aflacenespanol.com, provides in-depth information in Spanish for consumers and employers. It helps potential customers understand Aflac and how voluntary insurance policies can be beneficial to anyone's financial planning. For business owners who prefer Spanish, the new site provides easily accessible information about how employers can offer Aflac at no additional cost to the company. Visitors will also find Aflac's latest Spanish-language commercials.
"As the leading brand in our industry, we want people to get to know Aflac in the language they find most comfortable," Danny Fleishman, Aflac's vice president of Corporate Sponsorship and Emerging Markets says. "We are committed to providing an experience for Spanish-speaking consumers, business owners and prospective agents that is just as informative and engaging as our English-language site."
Aflacenespanol.com features engaging content, videos and the beloved Aflac Duck, specifically tailored to the unique needs of Hispanic consumers, business decision-makers, and prospective bilingual agents. Each section encourages visitor participation through interactive vignettes starring the Aflac Duck. Among the distinctive elements featured on the site, is a special section titled 'Nuestras Historias' (Our Stories) featuring Aflac agents telling stories of their own success selling Aflac in the Hispanic market and revealing the deep sense of satisfaction they get from making a difference in their communities.
"When making important decisions about finances and family protection, I find that many people are just more comfortable communicating in their preferred language," Texas sales agent Samali Gutierrez-May says. "So whether I'm helping a Hispanic business owner or a consumer, it is very satisfying to play such an important role in the community."
The new AflacenEspanol.com site was created by Firstborn and Aflac's Hispanic AOR, Conexion in partnership with Aflac.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For 55 years, Aflac products have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one insurance company in terms of individual insurance policies in force. Aflac insurance products provide protection to more than 50 million people worldwide. Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies for three consecutive years and has also been named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for two consecutive years. In 2010, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the twelfth consecutive year. In addition, Fortune magazine ranked Aflac No. 1 on its global list of the Most Admired Companies in the Life and Health Insurance category. And Aflac was named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.
Jon A. Sullivan
Analyst and Investment Contact:
Kenneth S. Janke Jr.
1.800.235.2667, Option 3 Fax: 706.324.6330