Commercial Emphasizes That Aflac Policies Can Help Protect You When Life Gets Rough
COLUMBUS, Ga., May 17, 2010 /PRNewswire via COMTEX/ --Aflac is collaborating with Disney*Pixar to create the Aflac Duck's 50th television ad and to celebrate the Duck's 10th birthday by reminding people that Aflac is there to help out when you need it most. The commercial is part of Aflac's integrated marketing campaign with Disney*Pixar to promote Aflac together with the highly-anticipated release of Toy Story 3, a 3D comical adventure opening June 18, 2010.
The new TV commercial will feature the Aflac Duck with celebrated characters Woody, Buzz Lightyear and other familiar faces from the Toy Story franchise. The campaign will also include print ads in a popular magazine, online advertising, in cinema ads, social media, a consumer sweepstakes and a Toy Story 3 themed paint scheme for the No. 99 Aflac Ford Fusion for the NASCAR race on June 20th in Sonoma, California.
Aflac is also sponsoring People en Espanol's screening of Toy Story 3 in five key Hispanic markets and hosting a special screening of Toy Story 3 for the children at the Aflac Cancer Center in Atlanta, Ga.
Toy Story 3 welcomes Woody, Buzz and the whole gang back to the big screen as Andy prepares to depart for college and his loyal toys find themselves in... daycare. These untamed tots with their sticky little fingers do not play nice, so it's all for one and one for all as plans for the great escape get underway. The new ad places the Aflac Duck in the daycare center with a narrator talking about how life can be rough from time to time and how Aflac is there to protect you.
"The Aflac Duck deserves a blockbuster for its 50th television ad that explains how Aflac is a vital part of any financial plan -- and this summer nothing will be bigger than Toy Story 3,'" Aflac Senior Vice President and Chief Marketing Officer Jeff Charney said. "Just like the toys at the daycare center discover, life can be unpredictable and we want people to know that when you are thrown for a loop Aflac's policies can help keep you protected."
The television commercial will begin airing nationally on May 17 on network and cable television. A print ad will appear in the July issue of Parents Magazine featuring the Aflac Duck with Toy Story 3 characters Woody and Buzz Lightyear with the message saying "Even the toughest of us can use a little extra protection." Aflac will also place online banner ads on various websites and run in-cinema ads in theatres across the country.
When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For 55 years, Aflac products have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one insurance company in terms of individual insurance policies in force. Aflac insurance products provide protection to more than 50 million people worldwide. Aflac has also been recognized by Ethisphere magazine as one of the World's Most Ethical Companies for three consecutive years and has been named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for two consecutive years. In 2010, Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the twelfth consecutive year. In addition, Fortune magazine ranked Aflac No. 1 on its global list of the Most Admired Companies in the Life and Health Insurance category. And Aflac was named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.
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Jon A. Sullivan
Analyst and Investment Contact:
Kenneth S. Janke Jr.
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