New Television Ad Explains Aflac as Insurance for Everyday Living
COLUMBUS, Ga., June 1 /PRNewswire/ -- Aflac today launched a new
television commercial titled, "Farm," that combines the trademark humor of the
Aflac Duck with a critical message about the company's concern for Americans
during tough economic times.
"Farm," in which talking barnyard friends chime in to help the Aflac Duck
spread the word about the benefits of Aflac, retains its quirky humor and
creative edge. At the same time it delivers the relevant message that Aflac
helps pay everyday bills when people are sick or hurt and cannot work - a
benefit that is particularly important in today's economy.
"We've taken one of the most basic ideas - talking animals - and added a
strong marketing message that will disrupt the viewer's ordinary television
experience," Jeff Charney, Aflac senior vice president and chief marketing
officer said. "It will make people stop what they are doing and pay attention
to Aflac's message: Now, more than ever, when you are sick or hurt, we've got
you under our wing."
"Farm" begins when one of three men takes a nasty spill while working on
the farm. "I hope he has that insurance; you really need it these days,"
another farmer says. Suddenly the barnyard comes alive as all the farm animals
help the Aflac Duck explain that Aflac pays you cash to help pay your bills -
such as gas, the mortgage and car payments.
"It's like insurance for everyday living," the cow says, but none of the
animals can remember the insurer's name. Fortunately, the Aflac Duck is on the
scene with his trusted cry of "Aflaaaac."
"Farm" is Aflac's seventh commercial this year and the 45th television ad
featuring the Aflac Duck since it was introduced in 2000. "Farm" will debut
nationwide on June 1.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. As the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan,
Aflac insurance products provide protection to more than 40 million people
worldwide. In 2009, Aflac was recognized by Ethisphere magazine as one of the
World's Most Ethical Companies for the third consecutive year and was also
named by the Reputation Institute as the Most Reputable Company in the Global
Insurance Industry for the second consecutive year. In 2009 Fortune magazine
recognized Aflac as one of the 100 Best Companies to Work For in America for
the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its
global list of America's Most Admired Companies in the Life and Health
Insurance category. Aflac appears on Hispanic Enterprise magazine's list of
the 50 Best Companies for Supplier Diversity and on Black Enterprise
magazine's list of the 40 Best Companies for Diversity. Aflac was also named
by Forbes magazine as America's Best-Managed Company in the Insurance
category. Aflac Incorporated is a Fortune 500 company listed on the New York
Stock Exchange under the symbol AFL. To find out more about Aflac, visit
SOURCE Aflac Incorporated
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Jon A. Sullivan
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