Aflac Teams 'Up' With Disney-Pixar
Marketing Collaboration Includes New Television Ad & New Paint Scheme for the Aflac 99 Car
COLUMBUS, Ga., May 6, 2009 /PRNewswire via COMTEX/ -- Aflac today announced that the Georgia based insurance company has teamed "Up" with Disney-Pixar to produce a television commercial utilizing their unique brand of animation. The ad will feature movie characters from "Up", Disney-Pixar's first ever 3-D film, and the Aflac Duck demonstrating how Aflac policies help protect you when injury or illness threatens to derail your dreams.
Aflac also created a new "Up" - themed paint scheme, featuring Disney-Pixar characters, for the Aflac 99 Ford Fusion that will be driven by Carl Edwards at the Southern 500 NASCAR race at Darlington Raceway. The race will be nationally televised on the FOX Network on May 9, 2009, where the new ad will debut.
"We are pleased to have partnered with Disney-Pixar to create our first new ad using the tagline 'We've Got You Under Our Wing,'" said Aflac Senior Vice President and Chief Marketing Officer Jeff Charney. "This commercial reminds all of us about the importance of having a financial plan for life's unexpected events."
ABOUT THE MOVIE
From Disney-Pixar comes UP, a comedy adventure about 78-year-old balloon salesman Carl Fredricksen, who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds of South America. But he discovers all too late that his biggest nightmare has stowed away on the trip: an overly optimistic 8-year-old Wilderness Explorer named Russell. From the Academy Award(R)-nominated director Pete Docter ("monsters, Inc."), Disney-Pixar's UP invites you on a hilarious journey into a lost world, with the least likely duo on Earth. Opening nationwide on May 29, 2009, UP will be presented in Disney Digital 3-D(TM) in select theaters.
For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies for three consecutive years and was also named by the Reputation Institute as the Most Respected Company in the Global Insurance Industry in 2008. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Aflac appears on Hispanic Enterprise magazine's list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine's list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America's Best-Managed Company in the insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange (NYSE) under the symbol AFL. To find out more about Aflac, visit www.aflac.com.
Jon A. Sullivan
Analyst and Investment Contact:
Kenneth S. Janke Jr.
1.800.235.2667, Option 3; Fax: 706.324.6330