New Tagline Shows America: "We've Got You Under Our Wing"
COLUMBUS, Ga., April 22 /PRNewswire/ -- Aflac today announced it is
launching a new integrated marketing campaign. The marketing effort positions
Aflac products as essential components of Americans' financial security plans
during uncertain economic times.
The multi-faceted campaign combines a new tagline, We've Got You Under Our
Wing,(SM) with a forward-thinking print and online advertising campaign, a
blockbuster movie tie-in and social networking component.
The We've Got You Under Our Wing tagline will debut in an
attention-grabbing marketing effort called "Get the Aflacts." The campaign,
featuring a clever twist on the company's name, gives people not just the
facts, but the Aflacts.
The campaign focuses on the way Aflac differs from major medical insurance
and how the company provides cash benefits that policyholders may use however
they choose when an illness or accident occurs. For example:
- Aflac is insurance for daily living. Major medical insurance payments
are paid directly to doctors and hospitals, but Aflac payments are
directed to you.
- Aflac benefit checks may be used to help pay the mortgage, the car
payment, or any other bills when you are sick or hurt.
- Your Aflac policy belongs to you, not to your company. If you lose or
leave your job, your coverage can go with you at no increase in cost.
"We're giving people facts, not fluff," said Jeff Charney, Aflac senior
vice president and chief marketing officer. "We are telling Americans we
understand their needs and will be here when they need us most. In short,
we've got them under our wing."
The new tagline will be featured in three new Aflac television commercials
this year - commercials that will build on the familiarity and likeability of
the iconic Aflac Duck. One of the commercials is being produced with the
Academy-Award winning Pixar Animation Studio and features characters from the
soon-to-be released film, UP.
"We're excited about our expanded presence on Facebook - and particularly
about the fact that everything on our page will be presented from 'a duck's
eye view,'" Charney said. "We believe that people will enjoy seeing the world
from his perspective."
In addition to the new marketing campaign, Aflac has added new products
and revised existing ones to make them available to more businesses,
individuals and age groups. "We are making room for more people under our
wing," Charney said.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Our insurance products provide protection to more than 40 million people
worldwide. Aflac has been recognized by Ethisphere magazine as one of the
World's Most Ethical Companies for three consecutive years and was also named
by the Reputation Institute as the Most Respected Company in the Global
Insurance Industry in 2008. In 2009 Fortune magazine recognized Aflac as one
of the 100 Best Companies to Work For in America for the eleventh consecutive
year. Aflac appears on Hispanic Enterprise magazine's list of the 50 Best
Companies for Supplier Diversity and on Black Enterprise magazine's list of
the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine
as America's Best-Managed Company in the insurance category. Aflac
Incorporated is a Fortune 500 company listed on the New York Stock Exchange
under the symbol AFL (NYSE: AFL). To find out more about Aflac, visit
Jon A. Sullivan
Analyst and Investment Contact:
Kenneth S. Janke Jr.
1.800.235.2667, Option 3; Fax: 706.324.6330