New Aflac Commercial Asks, 'Who Dun It?'
Who Pays Cash When You Are Sick or Hurt?
COLUMBUS, Ga., March 2 /PRNewswire/ -- Aflac launched a new television ad
starring the Aflac Duck as the mystery benefactor to policyholders who are
sick or injured. The spot, called "Who Dun It," humorously shows how Aflac
pays cash benefits when a medical event causes financial challenges.
The 30-second commercial is set on a stormy night in a dark parlor. A
group of friends is comforting a woman who had an accident and cannot go to
work. After a momentary loss of power the lights return, and the injured woman
finds herself holding a pile of cash leaving the entire group to ask, -- "who
dun it?" The ad continues with each of the friends wondering who provides
money when someone is hurt and missing work. All the while the Aflac Duck is
leaving hints, including a feather and wet webbed footprints on the floor, as
he cries out his familiar "Aflaaac" to no avail.
"While 'Who Dun It' may leave the actors baffled, it's no mystery to
policyholders that Aflac pays cash benefits when you're sick or hurt," Aflac
Senior Vice President and Chief Marketing Officer Jeff Charney said. "Viewers
know that it is the Aflac Duck who pays you cash to help pay for everyday
things like groceries, the mortgage or car payments."
"Who Dun It" is the 43rd television commercial featuring the ubiquitous
Aflac Duck produced by the Kaplan Thaler Group. It is set to begin airing
nationwide on cable and network television on March 2, 2009. It is the fifth
television commercial released by Aflac since January.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. As the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan,
Aflac insurance products provide protection to more than 40 million people
worldwide. Aflac has been recognized by Ethisphere magazine as one of the
World's Most Ethical Companies for two consecutive years and was also named by
the Reputation Institute as the Most Respected Company in the Global Insurance
Industry in 2008. In 2009 Fortune magazine recognized Aflac as one of the 100
Best Companies to Work For in America for the eleventh consecutive year. Aflac
appears on Hispanic Enterprise magazine's list of the 50 Best Companies for
Supplier Diversity and on Black Enterprise magazine's list of the 40 Best
Companies for Diversity. Aflac was also named by Forbes magazine as America's
Best-Managed Company in the Insurance category. Aflac Incorporated is a
Fortune 500 company listed on the New York Stock Exchange under the symbol
AFL. To find out more about Aflac, visit aflac.com.
Jon A. Sullivan
Analyst and Investment Contact:
Kenneth S. Janke Jr.
1.800.235.2667, Option 3; Fax: 706.324.6330
SOURCE: Aflac Incorporated