- NASCAR-themed Television Commercials Demonstrate Deepening Relationship Between Edwards and Primary Sponsor with Humor
COLUMBUS, Ga., Feb 11, 2009 /PRNewswire via COMTEX/ -- Aflac is kicking off its first year as primary sponsor of Carl Edwards and the No. 99 Ford Fusion in a big way with the launch of its latest television spots, "Monster Tires" and "Joyride." The 15-second commercials, slated to air during the national broadcast of the Feb. 15 Daytona 500 at Daytona International Speedway, reveal the competitive but friendly relationship growing between Edwards and Aflac's iconic Duck.
"These latest commercials are another example of Aflac's commitment to the sport of NASCAR, Roush Racing and our driver Carl Edwards," said Paul Amos, COO of Aflac. "It seems Carl and the Aflac Duck have formed a special bond together which we hope will excite fans and lead to a successful 2009 season."
The first spot, "Monster Tires," opens with the Aflac Duck furiously pumping up the tires on the No. 99 car to monstrous proportions. A confused Edwards enters and questions the Duck's actions. He soon understands as the spot ends with Edwards and the Duck cruising through traffic-filled streets raised above a crowd of screaming fans, bouncing on the No. 99 car's oversized tires.
The "Joyride" spot opens with Edwards running into the Aflac Racing garage, only to find his car missing. He realizes that it's been stolen by his fowl friend after seeing flaming tire marks leading outside the garage and a feather that was left behind. It is then revealed that the Aflac Duck has taken the car on a joyride on a windy mountain road, with a female companion in the passenger seat. The car reaches top speed as the pair ride away into the sunset laughing.
With the Daytona 500, Aflac begins its three-year agreement as primary sponsor of Edwards and the No. 99 Ford Fusion. Since 2007, Aflac has been NASCAR's Official Supplemental Insurance Partner. These spots follow the previous Aflac commercial "Feathers," which incorporated the Company's 2007 NASCAR sponsorship into its popular Aflac Duck campaign. The spot elaborates on the budding relationship between the Aflac Duck and Edwards.
Edwards has become known as one NASCAR's most voracious competitors, moving his way up from the Craftsman Truck Series to NASCAR's elite Sprint Cup series and winning a Busch Series Championship. In his career, Edwards has accumulated two NASCAR-sanctioned track championships, three Rookie of the Year honors, and 79 feature wins while racing on both dirt and pavement tracks.
"Monster Tires" and "Joyride" are the second and third Aflac commercials featuring Carl Edwards and the Aflac Duck. Beginning on Feb. 15, the spots will run on major networks and cable channels such as ABC, CBS, NBC, A&E, CNBC and Discovery. The spots, Aflac Racing desktop wallpaper and a cell phone ring tone are available for download on the new and improved aflacracing.com.
For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. Aflac is the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan. Our insurance products provide protection to more than 40 million people worldwide. Aflac has been included in Fortune magazine's list of America's Most Admired Companies for seven years and in Fortune magazine's list of the 100 Best Companies to Work For in America for eleven consecutive years. Aflac has been recognized three times by both Fortune magazine's list of the Top 50 Employers for Minorities and Working Mother magazine's list of the 100 Best Companies for Working Mothers and has also been included in Ethisphere magazine's list of the World's Most Ethical Companies for two consecutive years. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.
About The Kaplan Thaler Group:
The Kaplan Thaler Group www.kaplanthaler.com has been ranked by industry publications as the one of the fastest-growing advertising agencies in the U.S. and is touted for its breakthrough creative and immediate results. KTG's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer, Aflac Incorporated, Champion, Continental Airlines, Lunesta, Outback Steakhouse, Pfizer, Trojan, US Bank and Wyeth (Centrum and Caltrate). KTG is part of the Publicis Groupe, one of the world's largest communications holding companies.
About Roush Fenway Racing:
Roush Fenway Racing is NASCAR's largest team operating nine motorsports teams. Five in the NASCAR Sprint Cup Series with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl Edwards and David Ragan; three in the Nationwide Series with Kenseth, Biffle, Edwards, McMurray, Ragan, Erik Darnell, Ricky Stenhouse, Jr. and Colin Braun; and one in the Camping World Truck Series with Braun. For more information on any of the Roush Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries please contact Robin Johnson at 704.720.4645.