Insurer debuts two new commercials within its Aflac for Business initiative
COLUMBUS, Ga., Jan. 15 /PRNewswire-FirstCall/ -- As part of an ongoing
marketing strategy to engage business owners and benefits decision-makers,
Aflac's 2009 business-to-business initiative will include a focus on the
construction and education industries, starting with the release of a pair of
new national network television ads aimed at employers within the two sectors.
The commercials are the latest installment in a series of ads within the
"Aflac for Business" campaign designed to showcase how the insurer can help
serve as a benefits solution provider for employers at no direct cost to their
"Even in today's economic environment, construction will continue to be an
important business sector that employs millions, and Aflac wants to provide
these business owners with options that give their employees access to
competitive insurance products," said Jeff Charney, senior vice president;
chief marketing officer for Aflac U.S. "Likewise, voluntary insurance can help
school systems create a more robust benefits package while providing them with
potential tax savings."
The new commercials, both in a 15-second format, feature the Aflac Duck
communicating directly to business owners. The brand icon uses familiar
humorous themes continuing to show up in the unlikeliest places. In the spot
titled "Jackhammer," the Aflac Duck can be found busy at work at a
construction site. The education ad finds the fowl in an elementary school
classroom reciting the alphabet alongside students.
"While light-hearted, the new ads speak directly to the serious business
needs of all employers-especially those within the construction and education
industries," continued Charney. "Our goal is to help employers sustain their
business during challenging economic times by enhancing their existing
benefits package with Aflac coverage."
Aflac for Business is a multi-media campaign created by the Kaplan Thaler
Group that also features print, radio and online components aimed at business
owners across all industries. Aflac will debut the construction television ad
during the International Builders' Show in Las Vegas on January 20; the
education spot will premiere on January 22 to students at Dorris Place
Elementary school in Los Angeles, where the commercial was filmed. The two
ads will begin airing on network television January 23 with Aflac for Business
radio ads launching the same day. New print ads will follow later in the
Currently, Aflac serves more than 420,000 businesses in the U.S. Visit
aflacforbusiness.com for more information.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Our insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for seven years and in Fortune magazine's list of the
100 Best Companies to Work For in America for ten consecutive years. Aflac has
also been recognized three times by both Fortune magazine's listing of the Top
50 Employers for Minorities and Working Mother magazine's listing of the 100
Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL. To find
out more about Aflac, visit www.aflac.com.