New B-to-B ads explain why 400,000 U.S. companies already provide Aflac to
COLUMBUS, Ga., May 19 /PRNewswire/ -- Aflac Incorporated has launched its
new business-to-business television commercials as part of its "Aflac for
Business" campaign. The television spots feature the iconic Aflac Duck and
target corporations and small businesses that are interested in enhancing
employee benefits with no direct impact on company costs.
According to a Kaiser Foundation employee health benefits survey* released
in 2007, employment-based health insurance premiums have increased by 100
percent since 2000. Further, a Mercer health and benefits survey** conducted
in 2007 predicts that in 2008 the average health plan costs per employee will
rise to $8,500, up from $7,523 in 2006, giving companies pause to drop or
reduce employee benefits. Aflac's new campaign shows how employers can help
provide solutions by making Aflac insurance policies available -- including
accident, short-term disability, hospital confinement indemnity and long-term
care -- at no direct charge to the business.
"As rising costs are forcing companies to clamp down on spending, Aflac
helps employers provide more benefits with no direct cost to businesses," said
Paul Amos II, president and chief operating officer, Aflac U.S. "Aflac
insurance can help businesses retain valued employees and market themselves to
the best workers in the most competitive markets."
The humorous campaign, produced by New York-based Kaplan Thaler Group,
currently features the Aflac Duck in a series of print, radio and online
advertisements. In the new commercials the duck navigates his way through a
variety of typically unusual settings, including a hospital nursery, a shoe
store, a restaurant and resort, where he educates businesses, large and small,
on how to improve benefits and avoid additional costs by providing Aflac
products. The ads will run primarily on business and sports related
Aflac currently serves more than 400,000 businesses in the United States.
For more information about how Aflac can help a business strengthen its
benefit packages, visit http://www.aflacforbusiness.com .
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Our insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for seven years and in Fortune magazine's list of the
100 Best Companies to Work For in America for ten consecutive years. Aflac has
also been recognized three times by both Fortune magazine's listing of the Top
50 Employers for Minorities and Working Mother magazine's listing of the 100
Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL. To find
out more about Aflac, visit http://www.aflac.com .
*Kaiser Foundation. Employee Health Benefits: 2007 Annual Survey.
**Levick, D., Sept 6, 2007. Higher Costs for Health Coverage.
Media Contacts: Analyst and Investment Contact:
Laura Kane Kenneth S. Janke Jr.
Aflac Incorporated Aflac Incorporated
706.596.3493 1.800.235.2667, Option 3; Fax: 706.324.6330
Jon A. Sullivan
SOURCE Aflac Incorporated
CONTACT: Media Contacts: Laura Kane, +1-706-596-3493, firstname.lastname@example.org,
or Jon A. Sullivan, +1-706-763-4813, email@example.com, Analyst and
Investment Contact: Kenneth S. Janke Jr., +1-800-235-2667, Option 3;
Fax: +1-706-324-6330, firstname.lastname@example.org, all of Aflac Incorporated
Web site: http://www.aflacforbusiness.com