Insurer launches integrated ad campaign aimed at business owners
COLUMBUS, Ga., April 3, 2008, 2008 /PRNewswire via COMTEX News Network/ -- Today Aflac announced the
launch of its new integrated advertising campaign aimed at engaging business
owners and benefits decision-makers. The new business-to-business campaign,
called "Aflac for Business," features television, print, online and radio
components showcasing how Aflac can help serve as a benefits solution provider
for companies of all sizes.
The Aflac for Business campaign is a part of the insurer's continued
marketing strategy to reach a variety of audiences, including the business
community. The new ads are also an evolution in the role of the Aflac Duck,
which in the past has primarily communicated directly to consumers. Using a
more targeted message toward business owners and benefits professionals, the
new campaign will feature the Aflac Duck demonstrating how Aflac insurance
policies can assist with attracting and retaining employees as well as
complement existing insurance plans at no direct cost to a company.
"Aflac understands the challenges that business owners and benefits
decision-makers face each day in growing their companies while making choices
that best serve their employees," said Paul Amos II, president and chief
operating officer, Aflac U.S. "Our new campaign is designed to illustrate how
essential Aflac products are to a company's benefits package because they come
at no direct cost to employers and can help attract and retain employees."
As in previous ads, fans of the Aflac Duck will find the brand icon in the
most unlikely scenarios. Both print and radio ads from the new campaign
feature the Aflac Duck in a variety of business settings, including a hospital
nursery, a mechanic's garage and an ice cream parlor.
Aflac will debut new business-to-business television ads in the spring.
Currently, Aflac serves more than 400,000 businesses in the U.S. For more
information, visit aflacforbusiness.com.
The new advertising was created by the Kaplan Thaler Group, the New York-
based agency that originated the Aflac Duck campaign.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Its insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for seven years and in Fortune magazine's list of the
100 Best Companies to Work For in America for ten consecutive years. Aflac
also has been recognized three times by both Fortune magazine's listing of the
Top 50 Employers for Minorities and Working Mother magazine's listing of the
100 Best Companies for Working Mothers. Aflac Incorporated is a Fortune 500
company listed on the New York Stock Exchange under the symbol AFL. To find
out more about Aflac, visit aflac.com.