Aflac Drives Home NASCAR Sponsorship with its new Commercial Featuring Carl
COLUMBUS, Ga., March 7 /PRNewswire/ -- Aflac will launch its latest Aflac
Duck television commercial featuring NASCAR driver Carl Edwards in a spot
called "Feathers," set to air nationwide during the March 9th Kobalt Tools 500
race at the Atlanta Motor Speedway.
The 30-second spot opens on Edwards talking via radio with his crew chief,
Bob Osborne, who comments that the other racers think Edwards has an advantage
because of his Aflac sponsorship. Edwards then turns his head and says, "Well
if you're ever sick and can't work, Aflac pays cash fast to help keep you in
the race, right?" It's then revealed that the Aflac Duck is actually driving
the car. The car speeds around the racetrack so quickly that the Aflac Duck's
feathers are streaming out of both sides of the car and flying into the faces
of the other competitors, causing them to skew off the track.
"We're educating consumers on how Aflac is essential because we pay cash
benefits to policyholders quickly to help them pay their bills," said Paul
Amos II, president and chief operating officer, Aflac U.S.
Aflac is the primary sponsor of Edwards and the No. 99 Ford Fusion for
eight NASCAR races and the associate sponsor for the remaining 28. Aflac is
the official supplemental insurance partner of NASCAR. This commercial marks
the first time Aflac has incorporated its sponsorship of NASCAR, which began
in 2007, into its popular Aflac Duck campaign. The spot illustrates in a
humorous way how quickly Aflac, the number one provider of guaranteed-
renewable insurance in the United States, pays claims.
Edwards has become known as one NASCAR's most voracious competitors,
moving his way up from the Craftsman Truck Series to NASCAR's elite Sprint Cup
series and winning a Busch Series Championship. In his career, Edwards has
accumulated two NASCAR-sanctioned track championships, three Rookie of the
Year honors, and 79 feature wins while racing on both dirt and pavement
"Feathers" is the 34th installment in the Aflac commercial series produced
by The Kaplan Thaler Group. Beginning on March 10, 2008, the spot will run on
major networks and cable channels such as ABC, CBS, NBC, A&E, CNBC and
Discovery. The spot, racing wallpaper and a ring tone are available on the
new and improved aflacracing.com.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Our insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for seven consecutive years and in Fortune magazine's
list of the 100 Best Companies to Work For in America for ten consecutive
years. Aflac has also been recognized three times by both Fortune magazine's
listing of the Top 50 Employers for Minorities and Working Mother magazine's
listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a
Fortune 500 company listed on the New York Stock Exchange under the symbol
AFL. To find out more about Aflac, visit www.aflac.com.
About The Kaplan Thaler Group:
The Kaplan Thaler Group www.kaplanthalergroup.com has been ranked by
industry publications as the one of the fastest-growing advertising agencies
in the U.S. and is touted for its breakthrough creative and immediate results.
KTG's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer,
Aflac Incorporated, Champion, Continental Airlines, Lunesta, Outback
Steakhouse, Pfizer, Trojan, US Bank and Wyeth (Centrum and Caltrate). KTG is
part of the Publicis Groupe, one of the world's largest communications holding
About Roush Fenway Racing:
Roush Fenway Racing operates 13 full-time motorsports teams, five in
NASCAR Sprint Cup with drivers Matt Kenseth, Jamie McMurray, Greg Biffle, Carl
Edwards and David Ragan; four in the Nationwide Series with Kenseth, Biffle,
Edwards, McMurray, Ragan, Erik Darnell and Colin Braun; three in the Craftsman
Truck Series with Darnell, Braun and Joey Clanton; and one in the ARCA RE/MAX
Series with Ricky Stenhouse, Jr. For more information on any of the Roush
Fenway Racing teams, log onto www.RoushFenway.com. For sponsorship inquiries,
please contact Robin Johnson at 704.720.4645.
CONTACT: Media, Laura Kane, +1-706-596-3493, firstname.lastname@example.org, or
Investors, Kenneth S. Janke, Jr., +1-800-235-2667 Option 3, +1-706-324-6330
(Fax), email@example.com, both of Aflac