Latest Commercial Proves the Aflac Duck is Irreplaceable
COLUMBUS, Ga., Jan. 4 /PRNewswire/ -- Today, Aflac announced the launch of
its latest television commercial, "Orangutan," designed to illustrate in a
humorous way, that there is no substitute for Aflac, the number one provider
of guaranteed-renewable insurance in the United States.
The 30-second spot shows an employee asking her boss if their company has
Aflac, while the two are standing in front of a production line inside a
factory. Her boss replies that they have "something else" while an orangutan
hangs from a factory light and looks directly at them. The boss gestures at
the orangutan, which represents another insurance company. She then asks if it
helps pay for rent, gas and groceries, or her everyday needs. The orangutan
answers her questions with a vigorous headshake and continues to create chaos.
"We're continuing to educate consumers on how Aflac is essential because
we pay cash benefits that policyholders can use to meet their basic needs,"
said Dan Amos, chairman and CEO of Aflac. "Our benefits help consumers pay for
deductibles, co-payments, everyday bills and other expenses associated with an
illness or injury."
"Orangutan" is the 33rd installment in the popular Aflac commercial series
produced by the Kaplan Thaler Group. The ad is scheduled to debut nationwide
on Sunday, January 6, 2008. The spot will run on major networks and cable
channels such as ABC, CBS, NBC, A&E, CNBC and Discovery.
For more than 50 years, Aflac products have given policyholders the
opportunity to direct cash where it is needed most when a life-interrupting
medical event causes financial challenges. Aflac is the number one provider of
guaranteed-renewable insurance in the United States and the number one
insurance company in terms of individual insurance policies in force in Japan.
Our insurance products provide protection to more than 40 million people
worldwide. Aflac has been included in Fortune magazine's listing of America's
Most Admired Companies for seven consecutive years and in Fortune magazine's
list of the 100 Best Companies to Work For in America for nine consecutive
years. Aflac has also been recognized three times by both Fortune magazine's
listing of the Top 50 Employers for Minorities and Working Mother magazine's
listing of the 100 Best Companies for Working Mothers. Aflac Incorporated is a
Fortune 500 company listed on the New York Stock Exchange under the symbol
AFL. To find out more about Aflac, visit aflac.com.
(Logo: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO )
Media Contacts: Analyst and Investment Contact:
Laura Kane Kenneth S. Janke, Jr.
Aflac Incorporated Aflac Incorporated
706.596.3493 800.235.2667, Option 3; Fax: 706.324.6330
SOURCE Aflac Incorporated
/CONTACT: Media Contact, Laura Kane, +1-706-596-3493, email@example.com, or
Analyst and Investment Contact, Kenneth S. Janke, Jr., +1-800-235-2667, Option
3, Fax, +1-706-324-6330, firstname.lastname@example.org/
/Photo: NewsCom: http://www.newscom.com/cgi-bin/prnh/20041202/CLTH019LOGO
AP Archive: http://photoarchive.ap.org
PRN Photo Desk, email@example.com/
/Web site: http://www.aflac.com /
CO: Aflac Incorporated
IN: INS ADV
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1240 01/04/2008 10:10 EST http://www.prnewswire.com