Michael W. Zuna is the marketing leader for Aflac U.S., a Fortune 130 company and the nation’s largest provider of supplemental insurance.
He joined Aflac in 2009 as vice president of Marketing and was promoted to executive vice president and chief marketing officer in 2012. He is responsible for all marketing and sales enablement strategies, including product, consumer engagement, customer acquisition and retention, as well as field marketing to Aflac's 70,000 agents and broker ecosystem. He is also responsible for leading development of new distribution strategies including Aflac’s private health care exchange.
Prior to joining Aflac, he was managing director at Saatchi & Saatchi New York, the largest agency in the firm's 140-office network and part of Publicis Groupe. Earlier in his career, he held leadership roles at Arnold Worldwide, and Ogilvy & Mather.
In 2013, Zuna was ranked No. 32 in Forbes/Appinion’s list of the world’s most influential CMOs, which was compiled in a CMO influence study of major companies throughout the world.
Zuna graduated cum laude from the United States Naval Academy in 1991 with a bachelor’s of science degree in economics.